Corporate Philosophy - Prodac.bekaert.com
Prodac.bekaert.com

Corporate Philosophy

“Better Together”

At PRODAC, as part of the N.v. Bekaert Group, we promote and practice the “Better Together” policy, which focuses on guaranteeing our sustainable position and leadership in the market.

With this philosophy in mind, we have designed a strategy that is anchored by our mission, vision and values. We have also developed clear policies that guide our organizational behavior and guarantee socially responsible management to strengthen our position as a good corporate citizen.


Business Model

At PRODAC, we strive to offer our clients comprehensive solutions by providing services and technical advice to complement the purchase of our quality products. This is how we generate added value, which contributes to sustainable growth. We believe in promoting the ability to adapt to change throughout our organization. As such, we undergo constant training to ensure on-going improvement. We have a commercial division (PRODIMIN) and 4 business units (UN). We take a customer-based approach to business with companies in the agricultural and livestock, construction, distribution and infrastructure sectors.

Our business units and commercial divisions are geared to satisfy our clients’ needs. Each sets its own objectives and designs strategies to ensure that goals are met. All of these components are aligned with PRODAC’s business objectives. To achieve these goals, the UNs rely on their teams as key players in this process. 


Value Proposition: "Reliable Solutions"

At PRODAC, we supply solutions rather than just products. We strive to give our clients comprehensive solutions to their needs by providing services and technical advice to complement our quality product offerings. This is how we generate added value, which ensures the company’s sustainable growth. We promote the ability to adapt to change throughout our organization. As such, we undergo constant training to fuel on-going improvement.

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